Blancheide. It was a starry night many years ago, and the silvery moon of the Cote d'Azur was reflected in the calm sea. A young perfumer was walking alone in search of inspiration. All of a sudden he looked up. On seeing all the beauty of that starry sky, he said words that almost seemed like a promise: "I'll make fragrances as priceless as these stars. They will be silvery and bright, and will come straight from the heart."