Calé began as an Italian perfume distributor dedicated to artistic perfumery. Calé's personal relationships in the industry enabled its president, Silvio Levi, to learn a great deal and to recognize and appreciate originality and ingenuity of composition in perfumes. Levi’s passion and love for artistic perfumery provided him with an increasingly intimate knowledge of the art of composing perfumes. Levi made his dream come true with the development of the line of perfumes called Calé Fragranze d'Autore, in which each fragrance is inspired by short excerpts from stories, flashes of memories and of emotions, to which Silvio Levi wants to give an olfactory form.
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