Born in Sweden and now living in Paris, Jan Vilhelm Ahlgren is a polymath who leaves no stone unturned, from photo studios and perfume organ to leather goods workshops, in his pursuit of a certain idea of luxury. His style: impeccable. Tailored suits, a custom blend perfume – Vilhelm Parfumerie, of course. His lifestyle: simple pleasures and lavish times – always with friends, always with laughter. His home: Paris, Lake Como, the French Riviera but also wherever the wind takes him. Consider him a modern Mr. Gatsby, one for whom charm and playfulness are the keys to getting ahead in life. Everything is always done with elegance, gentleness, and heart.